Some 714 participants entered the Ringling Bros. and Barnum Bailey Pie Fight Battlezone on AT&T Plaza in front of the American Airlines Center.
Pie-throwers had to endure sweltering temperatures as they attempted to set a new record, while dressed in colourful clown costumes.
Guinness World Records adjudicator, Sara Wilcox, commented that these feats were 'all about ordinary people doing extraordinary things and everyone here tonight had an excellent time and I'm very happy to verify this record'.
Nicole Feld, producer of Ringling Bros.Circus and Barnum & Bailey Clown Alley, said: 'We couldn't think of a better way than with a Guinness World Records attempt to kick off International Clown Week.
Participants used the attempt to raise money for a number of charitable organsiations, including Funnyatrics, Children's Medical Center and The Lewisville Fire and Safety Clowns.
While the shaving foam pie fight category was new, officials put a minimum target of 684 participants on the attempt.
This was based on the old record for the largest custard pie fight, which was achieved at the Olmsted Student Center Parking lot in Des Moines, Iowa in 2011.
World's Largest shaving cream pie fight sets Guinness World Record video
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