World’s largest clothes donation 2012 - Portugal

World’s largest clothes donation set Guinness world records by Portugal

Portugal has entered the Guinness Book of World Records with the largest clothes line, an initiative that enabled more than 100,000 pieces of clothing to be collected through donations in six weeks, which will be given to more than 20,000 needy people.

A representative from the Guinness Book of World Records was in Portugal last week to award a certificate for the world’s largest donation of clothes.

In six weeks, a total 101,240 pieces of clothing were donated that will be sent to more than 100 charity institutions to be handed out to more than 20,000 needy people, according to a joint statement from the company Multi Mall Management that manages 12 shopping centres in Portugal and the Entreajuda charity, which organised the initiative.

According to the organisers the 101,240 pieces of clothing were collected up to January, when Portugal was awarded the Guinness titles, but by 6 January, when the campaign ended, a further 16,116 items of clothing were donated, bringing the total to 117,356.

António Matias Lopes from Multi Mall Management Portugal said that he was “satisfied” with the charity campaign and that “aside from helping thousands of people, it promotes unity and cooperation within the country.”
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