Neutrogena, leading skin care brand in the USA, broke the Guinness World Record for the Largest Umbrella Mosaic with 1056 people at the MMRDA grounds, Bandra Kurla Complex.
Deepika, a brand ambassador for the Neutrogena, flagged off the event with the participants holding open each of their umbrellas in formation for 10 minutes. The umbrella mosaic formed for the record breaking attempt showcased the Neutrogena logo.
Speaking about the new record, Deepika said, “Neutrogena has always been at the forefront in raising awareness in the need for sun protection, and today’s event was a truly innovative way to demonstrate that to a large audience.
“Also on a personal note I am absolutely thrilled to have been a part of Neutrogena’s successful attempt in breaking the Guinness World Record for the Largest Umbrella Mosaic.”
Neutrogena, to promote the need for sun protection, chose to attempt breaking the current record for the Largest Umbrella Mosaic which stood at 1026 by upping the ante to 1056 people.
The Guinness adjudicator present at the venue verified the record attempt and certified the new record now stood with Neutrogena, India and presented the Guinness World Records certificate to Tushar Murdeshwar, General Manager – Marketing, , Consumer Products Division, Johnson & Johnson Limited India.
Tushar Murdeshwar, General Manager – Marketing, Consumer Products Division, Johnson & Johnson Limited India said: “We hope that through this attempt we have made our consumers more aware for the need for sun protection especially in the face of the climatic conditions in India.’’
Dr.Rekha Sheth, a leading dermatologist was also present at the event.
The umbrella mosaic demonstrated the need for sun protection in a symbolic manner.