China's Jin Songhao reportedly endured a freezing-cold ice bath for two hours -- potentially setting a new world record for direct, full-body contact with ice.
Jin took the title by lasting 120 minutes in a plastic box filled with ice cubes, according to Xinhua and Global Times. Guinness World Records officials in New York City told AOL News that they have not yet received any documentation of the 54-year-old's world record attempt, meaning they cannot confirm it.
Current Guinness World Record holder Chen Kecai of China competed alongside Jin in Monday's contest in China's Hunan province. Kecai reportedly lasted 118 minutes, besting his record-setting 2010 showing by 10 minutes.
But officials pulled Chen out of the box when monitoring devices showed the 53-year-old's body temperature falling, according to ITN News.
Both competitors outlasted Dutch citizen Wim Hof, who in a separate event held in Hong Kong reportedly managed to stay in an icy bath for 115 minutes earlier this week.
Jin Songhao - World's Longest time ice bath set Guinness World Record 2011 Video.