Hurley has been the cosmetics company's celebrity breast cancer champion for the past 15 years and for 24 hours across Thursday and Friday she helped turn monuments around the globe pink. She was in New York to flick the switch on the Empire State Building's lights, and other landmarks to be turned pink included the Sydney Opera House in Australia and the Taj Mahal Palace and Tower Hotel in Mumbai.
A total of 39 buildings were lit up - enough to gain the Guinness World Record for Most Landmarks Illuminated for a Cause in 24 Hours. And Hurley is delighted with the accolade and awareness drive.
The model along with Evelyn Lauder of Estee Lauder, which Hurley endorses, were presented with an official certificate at the Empire State Building in New York Friday in recognition of Most Landmarks Illuminated for a Cause in 24 Hours.
"It's wonderful to see the global impact that these illuminated landmarks have, motivating women to see their doctors regularly, perform a monthly breast self exam, and get an annual mammogram if they're over the age of 40. Our goal is to spread this message to women in all corners of the world," femalefirst.co.uk quoted Hurley as saying.
The effort began in Australia, with the illumination of Federation Square in Melbourne and the National Library of Australia in Canberra, before around the world to places including the Taj Mahal hotel in Mumbai, Burj al Arab in Dubai, Lentos Museum in Austria, Mexico's Angel de la Independencia and Tokyo Tower in Japan, culminating with the Empire State Building.