Limca Book of Records.
Besides the Nokia Moment activity, a radio blog was also created wherein listeners could post their good wishes for Nokia. Even the channel's branding was also changed to Nokia's famous tag line of “Connecting people” for the entire day. Then the lucky winners were even rewarded with Nokia merchandise that participated in Nokia Day celebrations.
As B. Surendar, Senior VP & National Sales Head, Red FM, commented that RD FM has always partnered its associates and launched innovative activities and Nokia collaboration is quite natural to it.
The channel that was launched in 2002 only has created a new milestone for itself with its path breaking content and strategies.