Peter Aloisson, who makes phones covered in gold and diamonds for affluent clients, is the man responsible for making the most expensive phone ever.
It costs more than a BMW 3-series convertible, or a Jaguar S-Type. A Motorola covered in 1200 diamonds and featuring a keyboard soaked in 18-carat gold, the phone is priced at 28, 000 pound sterling.
The new phone beat the previous record held by another Aloisson 'Diamante' phone - an identical model featuring a paltry 950 diamonds laid into the gold bodywork. That phone retailed for 23, 000 pound sterling. "The people who buy my phones don't have to worry about security - they all have bodyguards," he told UK tabloid The Sun.