A Welshman is attempting to make the record books by painting a car with nail varnish - and streaming the entire process online.
David Sheath, 28, plans to painstakingly cover an entire Fiat 500 in pink polish - streaming his progress live and non-stop at pinkmyride.tv.
He is hoping the viral will be named as the world's longest advert by the Guiness Book of Records.
The semi-professional footballer will live and sleep in a studio in Clapham, South London, while he completes the task, which he expects will take at least a week.
Guinness said it would look into David's claim for the record of longest online advert.
A spokesperson for Guinness World Records said: 'This sounds like a potentially interesting claim.'
It is estimated David will need 200 pots of pink varnish and make 240,000 strokes to transform the white car into a pink car.