Most successful sports franchise in film history - Sylvester Stallone and Dolph Lundgren get Guinness Records

Actors Sylvester Stallone and Dolph Lundgren receive an award from the Guinness Book of World Records for creating the most successful sports franchise in film history with their movie 'Rocky' during a news conference for the upcoming Lionsgate motion picture 'The Expendables' at Comic Con in San Diego

Sylvester Stallone and the cast of The Expendables brought their "manly" approach to Comic-Con in San Diego.
Steve Austin, Terry Crews, Randy Couture and Dolph Lundgren appeared alongside Stallone, the film's writer, director and star.

On being intorduced, Crews, a former America footballer, unbuttoned his shirt and jiggled his biceps and abdominal muscles to impress watching fans.
Sylvester Stallone photo, Dolph Lundgren picture, Comic-Con 2010, Rocky movies video, 
Most successful sports franchise, upcoming Lionsgate motion picture
                      Sylvester Stallone and Dolph Lundgren photo

The former football star described the film as "the manliest movie ever made" in which the actors did their own stunts and the fight scenes were real.

Austin broke Stallone's neck during one scene, sending the star to the hospital for surgery.

Lundgren, who sent Stallone into intensive care when they made Rocky IV together, said he was thrilled to work with the filmmaker again and be part of such a big, tough cast.

"It was a great experience for me," he said, "one that only comes along once in your career."

Bruce Willis popped by unannounced to thank Stallone for casting him in a cameo role in the film. Gov. Arnold Schwarzenegger also makes an appearance in the movie.

Near the end of the presentation, a representative from the Guinness Book of World Records announced that Stallone and Lundgren would be honoured for creating the most successful sports film franchise ever - the Rocky movies.

Stallone said he had planned to retire after concluding his Rocky franchise with 2006's Rocky Balboa.

But after the success of that film, and Rambo, which followed, he said he "got greedy again" and wrote The Expendables, which opens next month.

Comic-Con continues until Sunday at the San Diego Convention Center.
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