Most successful entertainment launch set world record - Modern Warfare

Guinness World Records has confirmed that Call of Duty: Modern Warfare 2 became the most successful entertainment launch of all time when it released on November 10, 2009.

With verified one day sales totalling more than £242.4 million, worldwide, the blockbuster sequel was the fastest selling entertainment product in its first 24 hours on sale, breaking the Guinness World Record previously set by the launch of Grand Theft Auto IV.

"This achievement is a reflection of the support from our community of fans around the world," said Creative Strategist, Robert Bowling from developer Infinity Ward. "The Call of Duty series and Modern Warfare have been our passion - we've dedicated our lives to giving our best, so it's an honour to be recognised by setting a new standard among all entertainment properties."

Modern Warfare 2 blew past the record-setting video game launches of Grand Theft Auto IV (£159 million) and the previous record-holder, Halo 3, which took £84 million in its first 24 hours on sale.
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